SALT LAKE CITY-Thursday, the Tabernacle Choir At Temple Square confirmed they have a new logo, citing the “modern direction” it is taking.

This was confirmed via a virtual news conference featuring choir president Ron Jarrett and music director Mack Wilberg participating from their homes in Utah.

Jarrett unveiled the new identity of the logo, consisting of simplified organ pipes.

This logo was created for a digital environment and was designed to be animated as it leverages the video aspects of current technology.

The animated logo was unveiled at the news conference and the digital-first mindset allows the choir to adapt current and future social media platforms.

The choir’s new logo has been rolled out digitally first while changes to the choir’s Web site and social media challenges will be implemented gradually.

As soon as Music and the Spoken Word broadcasts can become new again, changes to these weekly broadcasts will occur as well after COVID-19 restrictions have been lifted.

The first choir product to feature the new logo will be on their latest CD which is to be released in May.